← BuildingIconic

episode

andrei herasimchuk

first employee @ figma, building seldon, seldon

about this episode

What does it really mean to “have it all”? In this deeply honest conversation, Olivia sits down with longtime mentor and design leader Andrei Herasimchuk to unpack the realities of career growth, motherhood, and intentional tradeoffs. They revisit advice given years earlier, reflect on how it landed differently before and after kids, and explore how modern tools, entrepreneurship, and AI are reshaping what’s possible for women today. This episode is not about perfection or hustle. It’s about clarity, timing, and designing a life with fewer regrets and more intention. Key Takeaways - Why “you can do both” often ignores the real cost of doing everything at once - The career inflection point many women hit between ages 27–34 - How unexamined choices can quietly pause career momentum - Why being specific about what you want is an act of self-kindness - How modern tools and entrepreneurship create new paths outside traditional corporate systems - What the future of design work looks like in an AI-driven world Episode Timeline - 00:00 – Reconnecting after a decade A personal reunion sets the stage for a reflective, honest conversation. - 03:00 – The advice that sparked controversy “Have your kids before your career or after.” What was really meant and why it felt so confronting. - 07:00 – The reality of doing both Why it’s possible, but far harder than most people admit. - 12:00 – The invisible career pause How choosing family often comes with long-term professional tradeoffs. - 18:00 – Building work around life, not the other way around Leaving big tech and reclaiming time, creativity, and agency. - 24:00 – Parenting as people-watching Letting kids become themselves and why that’s the most fascinating part. - 32:00 – AI, design, and the future of creative work Why design roles are splitting and where human judgment still matters. - 45:00 – Intentionality over overwhelm Planning life in chapters instead of trying to win everything at once. Call to Action If this episode resonated, subscribe to the podcast and share it with a friend navigating career, family, or creative transitions. Leaving a review helps more people find these conversations.

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buildingiconic is hosted by olivia batraski, founder of BABCO®the strategic brand partner behind category-defining founders.