episode
kat weaver
ceo and founder, power to pitch

about this episode
Grant Strategy, Pitch Mastery and Founder Communication with Kat Weaver What if the smartest move isn't chasing venture capital but winning grants for credibility and cash first? Kat Weaver is a serial entrepreneur and exited founder who built Locker Lifestyle from her college dorm room into a nationally recognized brand featured on Good Morning America before selling it in 2022. Through Power to Pitch, she has helped founders secure over $70 million in grants and venture funding by mastering what she calls "fixable communication skills." Tune in as Kat explains her grant-first strategy for early-stage founders and the specific communication framework that helped her win 22 of 23 pitch competitions In this episode, we explore: (01:58) Kat Weaver's background and how Locker Lifestyle started by accident (04:19) Winning 22 of 23 pitches and discovering a repeatable system (09:35) The four traits Kat screens for in every founder she works with (11:17) What the most successful founders do differently to secure capital (13:26) How Power to Pitch works: from capital calculator to funding strategy (18:35) Why information tells but stories sell, and how Kat's script blocks method works (24:06) Grants vs. venture: why founders under $1M ARR should start with grants (28:32) Why Kat calls venture capital "Plan F" – and the 75% failure stat behind it (33:22) Reviewing 3,600 pitch materials and training AI to find the gaps (36:23) Kat's team AI rule: ask the AI before asking anyone else (39:12) Building a team: how Kat learned to lead and delegate at Power to Pitch (39:53) The book that changed how Kat made her first hire – Buy Back Your Time (43:01) The Shark Tank manufacturer story and the power of paying it forward Resources mentioned: Power To Pitch: https://powertopitch.com/ Kat Weaver on Instagram: https://www.instagram.com/iamkatweaver Kat Weaver on LinkedIn: https://www.linkedin.com/in/katweaver Buy Back Your Time by Dan Martell: https://www.buybackyourtime.com FedEx Small Business Grant Contest: https://www.fedex.com/en-us/small-business/grant-contest.html Y Combinator Pitch Deck Outline: https://www.ycombinator.com/library/2u-how-to-build-your-seed-round-pitch-deck Airbnb Original Pitch Deck: https://www.slideshare.net/ryangum/airbnb-pitch-deck-from-2008 Progressive Insurance Entrepreneurs Program: https://www.progressive.com Enjoyed this episode? If this episode resonated, subscribe to the podcast and share it with a friend navigating career, family, or creative transitions. Leaving a review helps more people find these conversations.
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buildingiconic is hosted by olivia batraski, founder of BABCO® — the strategic brand partner behind category-defining founders.